期刊论文

中文

体育文化导刊

1671-1572

2018

9

80-84

10.3969/j.issn.1671-1572.2018.09.017

本校为其他机构

运用文献资料法、实地考察法等,对新疆体育旅游产品的开发现状进行研究。主要结论:存在产品体系模糊、管理人才缺乏、开发层次较低、体育旅游资源环保不足、品牌竞争内忧外患等问题。建议:发展路径为规划产品体系、引进专业人才、加强市场调研、完善设施建设、吸引多方融资、科学环保开发、塑造品牌竞争意识。

This paper studies the development of sports tourism products in Xinjiang provonce by using both literature reviews and fieldwork.Five major problems have been pointed out:Firstly,sports products are unclearly classified.Secondly,there is a lack of specialization in sports talents;Thirdly,they are still now in a low level on exploration development;Fourth,environmental awareness needs to be improved during sports tourism development;Fifth,there is a threat in internal and external brand competition.To solve these problems,following development paths have been proposed:Make product classificati...