期刊论文

中文

北京体育大学学报

1007-3612

2010

33

10

13-16

10.19582/j.cnki.11-3785/g8.2010.10.004

2006年湖南省体育科学学会重点课题（课题编号:06-022）；

本校为第一机构

采用文献资料法和实地调查法对我国近5年来体育用品制造业相火科研资料、数据进行收集、整理和分析.首先,指出我国体育用品制造业的矛盾焦点:单一的加工制造.我国体育用品制造业的"强"与"弱"都体现在这单一的加工制造环节上.其次,在此基点上,进一步论证在产业链缺失的条件下我国体育用品制造业存在的4种风险(即牛存与发展风险、市场风险、创新风险、融资风险).再者,通过专家访谈法针对4种风险建构与谋划相应的战略、策略和具体建议,旨在促进新时期我国体育用品制造业的蓬勃发展.

This paper collects,prepares and analyzes the recent five years sports product manufacture data by the method of literature and investigation.Firstly,Points out the major contradiction of sports product manufacture：the single sports product manufacture.The strong and the weak both express on this point.Secondly, on this point,make a further study on four potential crisis（existing and developing crisis,market crisis,innovation crisis,financing crisis）.finally,proposes the strategy and suggestion through the method of expert interview,the aim is to i...