期刊论文

Research on the Overseas Image of Chinese Household Appliances Based on the NOW Corpus

中文

长江工程职业技术学院学报

1673-0496

2023

40

03

63-66+74

10.14079/j.cnki.cn42-1745/tv.2023.03.015

湖南省哲学社会科学基金一般项目“中美贸易战背景下Made-in-China海外话语形象的语料库研究”(编号：18YBA043)；

本校为其他机构

中国制造与中国形象密切相关，国产家电产品的海外形象是中国制造海外形象的重要组成部分。基于NOW语料库的研究表明，英语国家对中国家电产品的关注度日益增高。从语料的区域分布来看，除新加坡以外，关键词密度较高的区域主要是东南亚、南亚及非洲国家，表明中国家电产品相对实惠的价格迎合了这些地区的消费能力。中国家电品牌在海外市场长期保持着“低端廉价”的印象，但随着产品质量的改善以及现代技术含量的提高，中国家电品牌在海外用户心中的印象大为改善，正逐渐向“质量可靠、技术创新”等高端品牌印象转变。

Made in China is closely related to the image of China,and the overseas image of domestic home appliances is an important part of the overseas image of Made in China.Research based on the NOW corpus shows that English-speaking countries are paying more and more attentio...MORE Made in China is closely related to the image of China,and the overseas image of domestic home appliances is an important part of the overseas image of Made in China.Research based on the NOW corpus shows that English-speaking countries are paying more and more attention ...