期刊论文

中文

长沙大学学报

1008-4681

2022

36

3

56-66

10.3969/j.issn.1008-4681.2022.03.011

国家自然科学基金项目,编号:42071195,41871133 湖南省研究生科研创新项目,编号:CX20190987,CX20201155。

本校为第一机构

游客满意度直接关系到传统村落后续旅游发展.文章以国家级传统村落张谷英村为例,对旅游产品的游前期望度与游后体验度进行统计,综合分析游客满意度.研究结果显示:张谷英村旅游产品的游客期望度较高,但体验度、满意度一般,需要对其进一步整改与提质;依据IPA分析法,结合期望度、体验度以及两者差异性分析结果,可以将张谷英村旅游产品中的"社会环境""旅游景观"维度划分为继续保持区,将"民俗文化"维度划分为优先开发区,将"旅游设施"维度划分为低优先开发区.据此,文章提出4条旅游产品提升策略,即挖掘村落文化内涵、丰富产品组织形式,增设参与性体验项目、延长村落旅游产业链,完善旅游设施建设、提高游...

Tourist satisfaction is directly related to the follow-up tourism development of traditional villages.Taking Zhangguying village as an example,this paper makes a comprehensive analysis of tourist satisfaction based on the statistics of pre-tourism expectation and post-tourism experience.The results showed that tourists have high expectations for the tourism products of Zhangguying village,but their experience and satisfaction are general,so they need to further improve their quality.According to the IPA analysis method,combined with the analysi...