The tourist image power is playing a more and more important part in the vigor of a city or town.The tourist image issue which comes from the westem theory CIS (Corporate Identity System) has become a necessary research subject to propel tourist effects.This paper mainly qppraises in contrast the development and practice of Shuangjiang Town's tourism through leaming some advanced experience from both at home and abroad and applying DI theory (Destination Image System),which will be of great importance to the tourist develop...
