期刊论文

A model upgrading overall competitiveness of enterprise net - value under customer - oriented economy A middle-level analysis based on enterprise competitiveness

中文

中国经济与管理科学

2008

4

61-62

湖南省社会科学联合基金项目（0608009B） 衡附市社科规划重点项目（hyskjj-zhongdian-007）的中期成果.

本校为第一机构

“互联网”“顾客经济”这些重大经营环境的“突变”使得传统管理学百年来创立的管理理论和积累的管理经验倍受挑战。为此，本文从顾客经济的角度出发，依据目前盛行的企业价值网理论，分析了企业价值网作为一个整体如何提升竞争力的对策模型，从而为企业制定相关竞争决策提供了一种新的理论依据。

＂Inter＇net＂ and ＂customer economy＂ have operated a new ＂mutations＂ environment in which traditional management theory and much experience has faced many challenges. Therefore, this article from the customer economy point of view, based on currently prevalent net - value theory, has analyzed the model about the enterprise net - value how to enhance enterprise competitiveness in the net-value as a whole, so enterprise is provi...