This paper regarded sports goods manufacturing industry as research object by using meth- ods of literature, expert, investigation and comparison. The study opened from four directions : 1 ) located the pattern of chinese sports goods manufacturing industry in the wold sports goods manufacturing industryl 2)analyzed the dilemma in OEM of chinese sports goods manufacturing industry. 3 ) studied the advantage in OBM of developed sports goods manufactuing industry countries. 4) probed the brand way of chinese sports goods manufacturing indust...