Big Data not only deconstructs developing logic of traditional advertising which centers on idea, but also reconstructs logic which centers on technology. In the internet, modern audiences become digital dots. The needs and behaviors of audiences as well become a set of digital stream. Through the application of big data, traditional advertising deconstructs the analysis of consumer cluster into the analysis of individual inspection. We can not only custom-made advertising content to push real-time information, but also improve the matching degree. Big dat...
