Purpose: This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery. Design/Methodology/Approach: This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior. Findings: Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an...
