Internet medical and health services are services that require high levels of trust. We identify factors that influence user trust based on trust source credibility model and trust transitivity model and explore differences in initial and continuous trust formation among users of online health communities from the perspective of trust dynamics. We found that the type of service provision, etc., which represents benevolence trust, whether doctors provide personal photographs, which represents integrity trust, and the overall recommendation popularity, number of electronic gifts, thank you lette...
