期刊论文

中文

体育科技

1003-1359

2016

37

5

110-111

10.3969/j.issn.1003-1359.2016.05.048

湖南省教育厅一般项目（课题编号:15C0221）,课题名称:我国体育用品移动互联网营销模式的创新研究；

本校为第一机构

当前体育用品销售企业发展面临新机遇,庞大的体育消费需求为其产品销售提供了市场空间。但移动互联网的广泛应用又对其提出了新要求,若不能有效利用互联网创新自身营销模式和思路,必然会被整个时代和市场所淘汰,因此创新营销理念极为重要。从体育用品移动互联网营销模式创新的背景分析入手,结合体育用品移动互联网营销模式的具体实施思路,分析该模式创新所带来的作用和价值。

Sporting goods sales business,with lots of opportunity for its development,a huge sports consumer demand for its products with a market space.But a wide range of mobile Internet application which puts forward new requirements,if it is not an effective use of the Internet marketing model innovation itself and ideas,then it will be eliminated by the times and the market as a whole,innovative marketing ideas is extremely important.This paper from the mobile Internet marketing model innovation of sporting background analysis,combined with the sporting action on mobile Internet marketing ideas,so a...