The competition hetwecn enterprises in the 21st century is mainly that of brands.Any enterprises with famous brand may take the leading place in market competition, and any enterprises without famous brand may remain at a disadvantageous position.Howevcr, in Hunan Province many enterprises them are so deeply affected by planned economic system, they think little of competition with weak consciousness of brand, they simply hold brand assets as the popularity it. The paper presents four major strategies suchas; large- scale production, bright - colored image, cultural positioning, and known bran...
