期刊论文

中文

商业研究

1001-148X

2007

10

178-183

10.3969/j.issn.1001-148X.2007.10.049

湖南省社科规划课题,项目编号：04ZC093 衡阳师范学院***科学基金启动项目.

本校为第一机构

以长沙为例将区域旅游市场分为国内和境外两大市场，国内旅游市场又分为基础、重要和辅助旅游市场。境外旅游市场又分为基础、主要、重要和潜力市场。为此，长沙市旅游业发展，应针对不同区域市场的特点。实施政府主导总体把握，整合资源推出品牌，区域联合优势互补等营销策略，努力提高区域旅游市场营销的针对性和有效性。

With Changsha as an example, the regional tourist market can be divided into two parts： domestic market and international market. The domestic one can be further divided into the basic market, the important market and the supplemental market. Various marketing strategies can be carried out validly to develop the tourist industry of Changsha City and improve the regional tourist market , such as building up image, extruding brand, improving condition, optimizing environme...