Since the 1960s there have been the reports about youth media beginning with the typical of Lei Feng to all kinds of young leaders of the new century, the construction of the youth media image in different time have different connotation, with the view to analyze the media sociology, it is behind the deep social political, economic, and cultural influence. In this transition, on the one hand, we can see the multiple and open society, on the other hand, we should also pay attention to the media business capital of...