In a long time,urban tourism image is the focus of researches at home and aboard.Through a questionnaire survey on measurement of urban tourism image of Nanjing,400 samples were collected from January to March,2003 around Dr Sun Yatsen's Mausoleum and Confucius Temple area,which are the main scenic spots in Nanjing.Four questions were asked: 1) Please describe Nanjing City with one word,in order to obtain the integrative image of Nanjing from tourists;2) Please evaluate scenic spots which you have visited,in order to investigate the reputation and popularity of some scenic spots;3) Please eval...