期刊论文

An Aesthetic Linguistic Perspective on the Naming of Supermarkets

中文

河南科技大学学报(社会科学版)

1672-3910

2011

29

6

61-64

10.3969/j.issn.1672-3910.2011.06.013

基金项目：衡阳师范学院科学研究项目（08A23）

本校为第一机构

从美学语言学视角出发,利用语料库统计分析可以看出,综合型超市名称多为双音节短语、去声字使用最多、＂平平＂节奏最多、以行书书写居多。超市名称反映了人们追求生活幸福、家庭和美的美好愿望,同时也是超市对自身优势的充分展示和恪守商业道德的承诺。超市名称真正体现了鲁迅先生所说的汉字＂三美＂：音美以感耳,形美以感目,意美以感心。

From a perspective of aesthetic linguistics, a corpus-based analysis is made of the supermarket names. It is found that two-syllable phrases, falling tones, ping-ping tonal patterns and gidara bergen in writing are adopted with higher frequency. The naming of supermarkets actually shows nice wish and promise from both the supermarket and its customers, sufficiently assuming its own advantages and commitment to commercial ethics the naming of supermarkets reflects what Master Lu Xun once said-phonetic beauty for ears, an...