City regional tourism image is the comprehensive reflection and acknowledge of the special city made in people's mind. Good city image can expand tourism market to the outside, and improve the citizen's agglomerate power, and the whole development of the regional social economy. There are advantages in Hengyang city, like landscape with nountains and rivers, famous history and culture, and the center of regional politics and economy and culture. Hengyang is oriented as the biggest special culture tour place and religion bethel in south of China and the c...