期刊论文

The Literary Writing and Tourism Value Development of the Nanyue Scenic Area

中文

南华大学学报(社会科学版)

1673-0755

2018

19

5

27-32

10.13967/j.cnki.nhxb.2018.0089

(2016B04):湖南省人居环境学研究基地开放基金项目"衡阳景区文学及其旅游价值研究"资助 (2015B[ I] 009):衡阳市社会科学基金重点项目"南岳景区文学及其旅游价值研究"资助

本校为第一机构

在文学视角中,南岳景区旅游资源涵括了景观文化、寿文化、宗教文化、抗战文化、民俗文化等;拟从三个方面进行旅游开发,如利用彩绘、糖画等不同介质宣传吸引现代旅客眼球,结合周边旅游景点联动发展,以皮影戏、剪纸艺术、说书、印章等民俗文化为基础发展文化旅游,利用文化名片建设示范性的人文景点。相信此类旅游推广会极大地促进南岳旅游业绩之提升。

From the perspective of literature,the tourism resources of Nanyue scenic area are very rich,among which there are landscape culture,longevity culture,religious culture,anti war culture,folk culture,folk story and so on.How to transform the Nanyue scenic culture from“soft power”into tangible and material travel elements?It is intended to carry out tourism development from three aspects,the use of different media,such as color painting,sugar painting and other media,to attract the eyeballs of modern travelers,to develop cultural tourism based ...