New media has incomparable advantages of traditional media, which plays a very important role in crisis communication. New media is the ＂Caution＂ of the incubation period of the crisis, the ＂Origin＂ of crisis period, the ＂Spreader＂ of contagion, the ＂Traverser＂ of the vague term, the ＂Autocriticism＂ after the crisis. To play functions of new media in crisis communication to guide public opinion, we should strengthen the interaction of new media and the government, timely disclosure of information reflecting the true opinion; strengthe...
