Study on tourism behavior of visitors and pilgrims in religious scenic spots is beneficial to development and manage- ment of different segment markets. Taking the Hengyang Huiyan Peak Scenic Spot as an example, the article took the depth interview and observation methods to collect data and adopted the SPSS software to process data. The article analyzed the visi- tors＇ and pilgrims＇ distinct behaviors in visiting route, visited scenic spots, staying time in different scenic spots and activities in temple. The corresponding sugge...
