Traditional ancient village ,as a kind of cultural heritage ,has the use value and non-use value .Taking Zhang Guying ancient village as an example ,the paper applied the important methods of the current international popular measure for environ-mental items of economic value ,conditional value method (CVM) and calculating the willingness to pay (WTP) ,and obtained the results of 1.316 billion Yuan a year .The existence value is 555.9 million Yuan ,the heritage value is 410 million Yuan and the choice value is 346.6 million Yuan .By using logistic regression analysis ,it is concluded that the ...
