The micro-blog has brought new opportunities and challenges for the communication of tourism image of non-material cultural heritage .Taking female character culture of Jiangyong Hunan as an example ,the paper has studies ,by using the data collected from Sina micro-blog platform ,the characteristics of ecosystem tourism image of non-material cultural heritage in the perspective of micro-blog context .The research shows that there are five characteristics of ecosystem tourism image of non-ma-terial cultural heritage .The media is dominated by the personnel ,and the culture and the tourist cont...
