期刊论文

中文

衡阳师范学院学报

1673-0313

2015

05

121-125

10.13914/j.cnki.cn43-1453/z.2015.05.026

湖南省哲学社会科学基金项目“社会转型期公益广告的文化传播及其价值实现研究”（13YBA046）；

本校为第一机构

我国公益广告起步较晚,但近年来发展迅速,社会影响力日趋扩大。受各种因素影响,当前我国公益广告传播中还存在诸多问题,在一定程度上消解了公益广告传播的应有效应。

The public service advertisement in China started late,but it developed rapidly in recent years and the social influence is widening.Under the influence of various factors,there are still many problems in public service advertisement in China, which dispelled the due effect of the spreading of the public ser...