The typical reporting which originating from 1940s has spread in China over 70 years.Its concepts have strong sense of the ideology,which fit to the government‘s policy and the value orientation it advocated.Once the typical reporting has made a huge communication effects as it was commonly used in propaganda and encouragement.But since 1990 it has gradually de-clined.After entering the new century,the typical reporting experienced highs and lows,but eventually remained strong. Thus,it was called that the “post-typical”time has come.This pap...