期刊论文

On Landscape Construction and Cultural Communication of Local Short Videos

中文

衡阳师范学院学报

1673-0313

2023

44

02

86-91

10.3969/j.issn.1673-0313.2023.02.014

教育部人文社会科学研究项目“社会传播学视角下移动传播与乡土公共性的互动重构研究”（20YJA860001）；

本校为第一机构

短视频的兴起，为自媒体的乡土实践提供了全新的发展契机。乡土短视频从符号、想象、角色和叙事等多重结构层面，建构了乡土社会的独特媒介景观，并掀起了媒介化乡村下的乡土文化传播热潮。视觉文本符号建构的乡土景观，呈现出内生性、媒介化、狂欢式的景观表征。乡土文化是乡村振兴的原动力，从文化的视角剖析乡土短视频中的景观建构与文化传播，反思实践主体和乡土文化传播乱象，对传承与发展乡土文化、实现文化繁荣、推动乡村经济发展、实现乡村振兴，具有重要的现实意义。

The rise of short video provides a new development opportunity for the rural practice of“we media”.Local short video con⁃structs a unique media landscape of rural society from multiple structural levels,such as symbol,imagination,role and narration,and sets off a wave o...MORE The rise of short video provides a new development opportunity for the rural practice of“we media”.Local short video con⁃structs a unique media landscape of rural society from multiple structural levels,such as symbol,imagination,role and narration,and sets off a wa...